Corporate and Foundation Philanthropy Programs—Giving with Impact

Corporations and Foundations can have a profound impact on nonprofits through philanthropy. With all that is happening in the world today, this is a perfect time to build, reevaluate or expand philanthropic giving programs. Corporate philanthropy (corporate giving or corporate social responsibility) are becoming increasingly important—companies that haven’t given back in the past are taking a hard look at how to change, while foundations that do have a history of philanthropy are reevaluating their programs to make social responsibility more of a thoughtful process and priority.

Corporate philanthropy is a voluntary investment in social causes, issues or nonprofits. “Doing well by doing good,” is certainly a good start when positioning a program, but to see genuine change, corporate giving should be so much more.

Philanthropic giving programs must be strategic, cost-effective, value-enhancing and deliver a meaningful impact. It should never be treated as a “check the box” program. It must be executed just as professionally and proactively as any other core business plan.

In our experience as philanthropic consultants, we’ve witnessed a majority of giving program as being scattered and unfocused—an occasional donation made to a random gala, university or hospital; an in-kind donation to a golf tournament; or a haphazard sponsorship budget that is given out here and there without regard for a company’s mission, vision or goals. When there is no genuine, cohesive plan or consistent community investment, there’s no community impact.

A corporate philanthropy program must align with philanthropic pursuits that best match the existing corporate culture of your business, mission statement, products, services, social and economic goals. Most importantly, you need to understand how to make those pursuits mean something. At its core, those pursuits can consist of:

Employee & Community Engagement

Corporate giving programs help deepen the relationship with employees, customers and community. It can also increase employee and customer happiness and retention.

Recruitment

Make a name for your business and help to shape the values of the next generation workforce. Additionally, giving programs can be used as a benefit to attract employees and top talent.

Impact

Fostering meaningful partnerships with nonprofits, making a difference in the local community where you live, work and play. It’s important to measure your giving programs and communicate impact, celebrate success and evaluate on how to continuously improve.

From the ground up, strategic corporate giving programs must involve your employees, your customers and the community to ensure that your actions will harvest maximum change. If done right, philanthropic efforts can be a success for the communities you support, engage your employees, enhance your brand, build relationships with customers and improve your bottom line.

The Consultants at Empreinte Consulting, LLC help businesses and foundations enhance the impact of their philanthropy. We can help you establish a philanthropic plan or enhance your current corporate giving program—making your charitable dollars work smarter and reach further. We look forward to talking to you about how that can help your organization and the communities you serve.

The value of a Philanthropic Advisor

As an altruistic philanthropist, you look to have the greatest impact possible on the missions you care about most. Giving of yourself is one of the most important and intimate things you will do in life. When making the decision to give of yourself to advance important missions, you often consult your lawyer, accountant, and/or investment advisor. For many of you—especially those of you with complex business needs—each advisor plays an important role on your professional “team”. They help ensure that you are making the best decision based on your personal situation. However, there is one additional subject matter expert that would help you tremendously…

A Philanthropic Advisor has skills that complement those of the other professionals who provide you advice on legal, tax, and financial matters. We have worked in nonprofit organizations and understand the power of philanthropy in a way that many will never know. If you are already giving to charity or considering a gift at some point in the future, connecting with a Philanthropic Advisor at Empreinte Consulting, LLC can help you create a thoughtful and personal giving plan to make a meaningful difference on the causes you care about most. When making a decision this important, why wouldn’t you want an expert guide in the process?

Here are six reasons to team up with a Philanthropic Advisor from Empreinte:

1. We know the options. Charitable giving can be a complex field. There are so many ways in which you can have an impact. Which way is the best for you? The Philanthropic Advisors at Empreinte Consulting are well-versed in the various giving vehicles and strategies that you may want to consider. Should you establish a family foundation or a Donor Advised Fund (or both)? A Charitable Remainder Trust or a Charitable Lead Trust? Our Philanthropic Advisors can help you evaluate these options and make smart, informed decisions.

2. We know the causes. In contrast to many financial service firms that offer Donor Advised Funds, Empreinte Consulting is staffed with experts who can provide you with information about the issues and organizations you are interested in supporting. Our experience working for nonprofits large and small provides us with a perspective that can be extremely valuable in your decision making. We will help you develop a philanthropic mission statement and guidelines for your philanthropic decisions. Whether you are passionate about education, healthcare or environmental conservation, our Philanthropic Advisors can help you vet nonprofits and make thoughtful choices about your giving to ensure the greatest impact.

3. We know the community. Our Philanthropic Advisors are connected to the local nonprofit sector. Through one-on-one meetings, donor events, and site visits to nonprofits, we can help you connect with local organizations that are doing innovative work, as well as like-minded donors and community leaders that align with your values. In addition to forging useful social connections, you may also discover opportunities to join more structured networks, such as funder collaboratives that team up to address specific community needs.

4. We are highly skilled goal-setters. Many philanthropists say that writing checks is easy. Does that sound like you? What is harder, they say, is crafting a giving plan that reflects their dreams for achieving positive change in the community. Our Philanthropic Advisors are experienced at helping people articulate their personal values and how those values influence their philanthropic goals. We can help you create a values statement for your giving, set a budget, and choose strategies that are both impactful and personally satisfying.

5. We help families give together. “Giving back” often means more than one donation, one day spent volunteering, or one decision to open a charitable fund. For many people, it’s a journey with many phases that they travel with relatives and loved ones. Empreinte Consulting is highly skilled at facilitating the conversations, which at times may be difficult, that help families come together to reflect, learn, and make decisions as collective philanthropists. This process also helps develop a philanthropic succession plan that ensures your legacy lives on.

6. We help maintain philanthropy as a priority. Between jobs, kids, volunteer obligations, and more, many people find that organizing their charitable contributions is an arduous task. We give you back your time and sanity. Our Philanthropic Advisors can help, making it easy for you to focus on the things you care about most while knowing your philanthropic plan is executed.

Philanthropy is one of the most important investment tools that we have at our disposal. Not only does it transform your life, but it forever changes the lives of others. Don’t feel as though you need to go on this journey alone. Empreinte Consulting is positioned well to guide you through the philanthropic process and provide our expertise to ensure you are fulfilling all your goals. Your investment in us will provide one of the most rewarding returns of your life. We would be honored to speak with you further to discuss ways in which we can partner to enhance our communities.

#helpingthosewhohelpothers

 

Empreinte Consulting, LLC​
585-233-6341
​marc@empreinteconsulting.com