– Conducting a feasibility study
– Creating or enhancing your case statement(s)
– Defining capital and programmatic funding priorities
– Developing your campaign structure, gift table, budget & timeline
– Event planning and execution
– Generating public awareness
– Identifying lead and major gift prospects
– Marketing materials, web presence, branding & messaging
– Metrics and reporting
– Naming opportunities
– Pipeline development
– Recruiting a campaign chair
– Securing a challenge grant
– Setting up advisory committees, cabinets & volunteer groups
– Stewardship and cultivation tactics
– Strategic planning and goal setting
