You might think you know your audience well, but do you really? One of the best ways to answer this question is through qualitative market research performed by an industry expert. Our dedicated market specialist can provide insights to help you better understand and target your constituents, ultimately leading to increased donor participation, retention, and overall satisfaction.
– Compiling sample data
– Conducting online focus groups via “Bulletin Board”
– Identifying and defining audience personas
– Screening for group participants
– Summary of findings with or without recommendations
– Survey creation and implementation
– Tailored questioning of participants