Nonprofits in the News - Empreinte Consulting

Best Practice Grants Management

August 30, 2023/in Foundations, Nonprofits

Hear from experts within the Golisano Foundation, Lollypop Farm and Empreinte Consulting on best practice approaches to researching, applying for and managing public and private grant funding.

Panelists include:
Erica Dayton, Executive Director – Golisano Foundation
Gerianne Puskas – VP, Development & Communications – Lollypop Farm
Pamela Ayers – Sr. Consultant, Grants Management – Empreinte Consulting

Hosted by Empreinte Consulting
Wednesday, September 27th from 8-9:30am
Golisano Autism Center
50 Science Parkway
Rochester, NY 14620

Due to limited capacity, we ask that attendees not invite additional guests.

Registration

Unlocking the Power of Outsourced Grant Work

June 15, 2023/in Empreinte News, Foundations, Fundraising, Nonprofits

Unlocking the Power of Outsourced Grant Work: Enabling Small Community-Based Organizations

Pamela L. Ayers, MSW | Sr. Director, Grants Management, Empreinte Consulting, LLC

In today’s increasingly competitive funding landscape, small community-based organizations often find themselves grappling with limited resources and staff. Striving to create positive change in their local communities, these organizations face a daunting challenge: securing the necessary funding to support their vital initiatives. However, there is a powerful solution that can help level the playing field and empower these organizations to achieve their goals—outsourced grant work.

Outsourced Grant Work: A Game-Changer for Small Community-Based Organizations

Outsourcing grant work to experienced professionals has emerged as a transformative strategy for small community-based organizations. By entrusting the grant-seeking process to skilled experts, these organizations can reap numerous benefits and maximize their chances of success.

Access to Expertise:

Outsourcing grants work allows small community-based organizations to tap into the expertise and knowledge of professionals who possess a deep understanding of the grant landscape. These experts are well-versed in identifying relevant funding opportunities, crafting compelling proposals, and navigating the intricate requirements of grant applications. With their specialized skills, outsourced grant writers can significantly enhance an organization’s chances of securing funding.

Time and Resource Optimization:

For small community-based organizations, time is a precious resource. But oftentimes, the CEO, Executive Director, COO, or Program Managers are tasked with finding RFPs and writing proposals for lack of staff designated to do so, which takes time and focus away from what high level leaders should be doing: strategizing, visioning, and managing operations. By outsourcing grant work, these organizations can save valuable hours that would otherwise be spent on extensive research, writing, and administrative tasks. Outsourced professionals streamline the grant-seeking process, ensuring that proposals are submitted promptly and efficiently. This allows organizations to focus their efforts on core activities, such as delivering impactful programs and engaging with the community.

Increased Funding Success:

Writing successful grant proposals requires a unique blend of persuasive writing, programmatic knowledge, and a keen understanding of funders’ priorities. Outsourced grant professionals possess the necessary skills to craft compelling narratives that resonate with grant reviewers. Their experience and expertise can make a substantial difference in the success rate of funding applications. By leveraging outsourced talent, small community-based organizations can significantly increase their chances of securing the funding they need to drive positive change.

Enhanced Capacity and Scalability:

Small organizations often face limitations when it comes to their internal capacity. Outsourcing grants work provides an opportunity to augment their capabilities without the need for additional full-time staff. By accessing specialized grant writers on-demand, organizations can scale their grant-seeking efforts in response to evolving needs and available resources. This flexibility enables them to pursue multiple funding opportunities simultaneously and diversify their revenue streams, ultimately strengthening their sustainability.

Learning and Development:

Collaborating with outsourced grant professionals can also serve as a valuable learning experience for small community-based organizations. Through this partnership, organizations can gain insights into best practices, develop their grant writing skills, and improve their overall grant-seeking strategies. This knowledge transfer empowers organizations to become more self-sufficient in the long run and better equipped to secure future funding independently.

Outsourced grant work represents a game-changing opportunity for small community-based organizations to unlock their full potential. By leveraging the expertise and skills of grant professionals, these organizations can optimize their time, increase their funding success rates, and enhance their overall capacity. Through outsourcing, these organizations gain a competitive edge, enabling them to make a more significant impact in their communities. Embracing this approach can empower small community-based organizations to thrive, transform lives, and create lasting positive change.

Reinventing The Workforce

August 24, 2022/in Empreinte News, Nonprofits

By: Marc Misiurewicz, President & Founder, Empreinte Consulting, LLC

At a time when every industry across the country is facing labor challenges, the tax-exempt sector is not immune to the demands employers are facing relating to hiring and retaining employees. Salary compression, shortage of qualified candidates and the evolving demands from employees to work remotely and enhance their benefits is putting tax-exempt leaders in a difficult position. The June 2022 issue of The Chronicle of Philanthropy addressed this issue with an article titled “Where did all the employees go?”. In it, the primary reason for staff shortages is salary. Competition with for-profit organizations is pushing base salaries higher and tax-exempts struggle to compete with limited budgets. At a rate of 1.9 job openings per every unemployed worker, the employees are in the driver’s seat.

This leads to the fundamental question that every tax-exempt leader is asking… “how can we address this issue to attract and retain more employees?.” The answer is not providing everyone with a pay raise, although internal compensation studies should occur. We humbly recommend that tax-exempts consider reinventing the workforce.

Standard recruiting practices dictate that employers articulate necessary credentials and experience, post a job description and look to match resumes. We have found that by thinking creatively and considering candidates that do not meet all the traditional standards, tax-exempts are finding outstanding candidates for open positions that are mission focused, eager to learn and want to work for the organization. In two recent cases, clients of ours hired employees from internal programs or operational positions and provided them training and support to succeed in their new fundraising positions. In both cases, the employees are functioning as Major Gift Officers and exceeding expectations in relation to their metrics. While they had no previous professional fundraising experience, or educational background in Development, they have excelled due to the intangible qualities they possess. Most importantly, they are mission focused.

Professional fundraisers are in high demand currently, and if they are willing to relocate, can find numerous opportunities providing career and salary growth. Instead of competing for these high demand candidates, look internally to determine who has the potential to learn the technical aspects of fundraising and more importantly cares deeply about your mission. We often feel that fundraising provides a wonderful opportunity to share stories. Who better to share those stories than people who have directly experienced your services, or provided those services to the people you serve? This firsthand perspective provides a higher level of credibility and sincerity in the relationship between donor and fundraiser. It also provides a higher likelihood of longevity in their employment with your organization as they want to support your mission as opposed to their self-interest.

This approach will directly increase your candidate pool and allow your organization to create a culture of internal opportunity and career growth for your employees. At the same time, you will enhance your culture by showing the value you place on individuals working in your organization. We hear so much about the “great resignation” that is occurring across the country and while we are seeing employees leave the workforce, a more appropriate description of current events relating to the labor force is the “great reconsideration.” Employees are taking the time to consider what type of work they want to do, how and where they want to do it. For those employees that are looking for a new challenge and want to stay with your organization due to the mission, the idea of a career in Development may be very appealing. You will build a team of storytellers across your organization and allow your employees to directly see the impact of their work. This approach may not work for more technical Development positions such as Database Management, Grant Writing and Prospect Research, however, if the employee does have a technical background, we recommend you keep an open mind.

The key to this approach is providing appropriate support to ensure success. Having a partner with subject matter expertise and the ability to train Development staff can provide you the confidence that you will make the right hiring decisions. Hopefully, this article has given you some points to consider as you look to address the workforce challenges we are all facing.

Managing Your Data

February 3, 2022/in Corporations, Empreinte News, Foundations, Industry, Nonprofits, Philanthropists

Managing your data is a full-time job. Frankly, it’s probably several full-time jobs. No matter which database you have chosen, it is only as good as the information you put into it. We in the non-profit sector are driven by data, whether we realize it or not. Who are our donors, how much have they given, where did they give, what events do they attend, how do they respond to us…and so on. Some organizations have entire departments devoted to data, while for others it’s a one-person show. Whether you are a big shop or a small shop, effectively managing your data actually makes your job much easier. Clean data enables a colorful range of reporting functionality, allows you to quickly and easily find and pull out what you need, and helps to identify trends. By following clear procedures, creating and utilizing consistent coding, and performing regular data health checks you can meet all your organization’s data needs with confidence. The integrity of your data will have a direct impact on the work your team does, and by extension on your donor community.

Making the most of your database is a project worth pursuing. If you could make a wish-list of all the things you would like to be able to do with your data, how many on that list are you currently getting? Would you believe me if I told you that you could have them all? The sheer amount of data available to us today is staggering, which makes it more crucial than ever to have a strong system in place to house and manage all of it. Data can help you better serve your donors, your employees, your leaders, and your community, but harnessing the power of data isn’t always a priority. In many cases this is simply because an organization may lack the resources or the knowledge to do so. It’s easy to get stuck trying to make sense of the data and the myriad tools available to organize that data. The many, many choices for data management devices and how to use them is both a positive and a negative, and navigating these options is an ongoing process. If you can put in the hard work to set up a system for use and enable the regular management of it you will ultimately save yourself time and raise more dollars for your efforts.

Don’t believe me? Check out the data! A report from Nonprofit Hub shares the results of a survey they conducted with 467 nonprofit professionals. 90% of participants said their organization tracked data, but 48% said they weren’t sure of all the ways that data was being tracked, and only 5% use the tracked data in their decision making. Just 6% of individuals felt they were effectively using the available data at their disposal while a whopping 97% expressed interest in learning how to use their data more effectively. So why is this, and where is that gap coming from? The study indicated that there could be several reasons for it. 79% of respondents felt they do not have enough time or personnel to focus on data. 55% felt that their employees don’t have enough experience using data. 46% indicated that their data isn’t being kept in one place. 42% replied that they lacked the tools to help analyze the data. 36% felt that their organizations aren’t collecting enough data. A mere 3% overall indicated that they had received extensive training on their software. If these challenges sound familiar, you are most certainly not alone. In a climate where buzzwords like ‘data analytics’ are taking industries by storm, don’t you want to be able to put your data to good use?

Whether it’s choosing the right database tool, establishing how it will be used, implementation, training, or managing day-to-day needs, Empreinte can be a partner and resource. Helping you be more efficient and working toward realizing your goals begins with building a strong base. Without good data and healthy data practices that base lacks the strength to support other efforts. Investing in your internal operations is the first step towards sustaining organization-wide growth and success. Having a database specialist working with you every step of the way you can kickstart your data management program and leverage it to do the hard work for you.

Prospect Management

January 24, 2022/in Corporations, Empreinte News, Foundations, Industry, Nonprofits, Philanthropists

During my decade-long tenure in Prospect Management perhaps one of the most frequent requests that I hear from Development staff is the cry for “more prospects”. All the prospects in the world will do no good if there is no system in place to organize, monitor, and track the work being done with them. So how do you begin to implement, never mind digest, the wealth of information at your disposal and turn it into an adaptable Prospect Management program to support your fundraising?

In the technology-driven world we live in Prospect Management, Research, and Data Analytics go hand in hand to deliver on this request and ensure there is a never-ending supply of prospects to meet the equally never-ending demand. Despite the alluring temptation of the “new” prospect, in almost every scenario your organization will more than likely find its best pool of prospects already in your database. A combination of the right coding, an efficient process, and some evaluation of your donor pool can help to not only identify prospects you may not have realized were there, but to more effectively manage and maximize prospects already on your radar. This work ultimately helps create a strategy to move them toward that first major gift.

What is Prospect Management?
At its core, Prospect Management is simply a process. This process encompasses a set of tools to help push constituents through a moves management timeline, from the identification of the potential prospect and beginning of their relationship with you through the stewardship of their gift. It’s a life cycle, of sorts, and as with anything that is cyclical it should continuously renew and see the donor move back through the process toward making their next gift. Moving a constituent through this cycle helps to strengthen their relationship with you, ignite their passion for your mission, and at its best can net you a devoted donor and advocate for life. Each step of this process is supported by a variety of vehicles. Every gift officer should manage a specific portfolio in order to take responsibility for a group of constituents and effectively track the work being done with this group. Action or contact reports should be documented throughout the process to record relationships and monitor frequency of contact. Proposals are entered to track intended ask amounts, take steps toward goals, and record responses (good and bad) to an ask. Metrics and reporting are developed to set attainable goals and help everyone stay on track. Each of these components work together toward building and maintaining a robust pipeline for your organization that not only serves the immediate need for fundraising but creates a sustainable group of committed donors.

Creating YOUR Process
Getting started with creating and managing a process for your organization can feel like a massive undertaking. While prospect management is something every organization needs, very few have the resources to house their own on-site team dedicated to this function. This is where outsourcing a third-party expert to work closely with you can be a great asset. Bringing in someone with a demonstrated history of success in this arena will set you up for positive long-term performance without redirecting or overloading your existing staff. This individual can assist with making best practice recommendations, defining terms, establishing goals and timelines, setting clear expectations, and training your team to be successful after implementation. Analyzing your existing data and helping to build processes that will work for you is an important part of a comprehensive fundraising strategy. Prospect Management is a pivotal tool that can help to not only track and report on your work but to ensure a healthy prospect pipeline and donor pool. This work is the foundation for any thriving, profitable, fundraising initiative and I would encourage you to invest in developing a strong program for your non-profit.

Write by Lauren Apt

How Nonprofits Can Manage the Post-COVID Impact

June 3, 2020/in Charitable Giving, Fundraising, Industry, Nonprofits

As fundraisers and nonprofit consultants, we have learned very valuable lessons from the COVID crisis. Nonprofits were under extremely trying circumstances as they attempted to quickly adapt their systems and programs and were forced to stretch their already limited resources and funding. As nonprofits continue to adapt to the ever-changing landscape, the question remains: what’s next?

Over the past few months, we have spoken and worked with many nonprofits that are worrying about how they will continue to sustain important programs, services and funding sources. These organizations foresee deep scars and a struggle to return to pre-COVID strength. We continue to advise organizations that adaptability and agility will be important in navigating the economic and societal uncertainties, shifting priorities and in building a strong organizational foundation to tackle the post-COVID future.

As nonprofits begin to transition and plan for life after this pause, here are some key takeaways and tips in helping nonprofits to adapt to the impact of the crisis while building the future.

Realign Your Strategy & Fundraising Plans

If your organization has not already done so, now is the time to step in and temporarily realign your organization’s strategy and fundraising plans. Instead of looking at your plans on a one, three or five-year level, refocus and reevaluate at the one, three to six-month mark to rethink and refine your nonprofits goals, objectives and metrics.

Review your organization’s funding needs and how the crisis has resulted in changed priorities. Conduct funder research to find good prospects for new and emerging services. Emphasize donor engagement and retention.

Reevaluate and continue to review your organization’s annual grant proposal and development calendar and update it frequently. Additionally, consider mimicking a year-end appeal now instead of year-end. Donors that intend to continue their giving are concerned about the increased need in their communities. Explain how your organization’s mission addresses these needs through personal stories, if possible. When you work to retain your donors while broadening your network of supporters you position your organization to withstand hard times.

Reexamine Your Mission & Vision

Reexamine how your organization frames the value of your work and why your mission matters now. Revisit your vision and how it relates to social impact—the impact you’re trying to create and how you plan to create it. Then share this messaging with your donors, volunteers, partners and staff to educate, rally and motivate.

Communicate, Communicate, Communicate

Continue to prioritize outreach and have honest conversations with your volunteers, donors and stakeholders about the status of your organization to make sure they understand your needs. Ask them direct questions about their plans and intentions so that you can get some sense of the reliability of your revenue streams. If you are finding volunteerism is declining due to health concerns, brainstorm and communicate ways for regular volunteers to be of service, particularly if they can assist from the safety of their homes.

Additionally, ensure that your organization shows appreciation often. Plan for the long term by creating new ways to communicate and engage with your supporters. Use video acknowledgements, hand-written thank you notes, text updates and phone calls from board members to recognize donors, key prospects and volunteers.

Rethink Event Planning

Don’t cancel summer or fall events…rethink them. Events can be a large percentage of annual fundraising plans, consider hosting virtual events, auctions and holding flash fundraisers to replace them.

During this challenging time, Empreinte Consulting, LLC continues to offer our perspectives and lessons learned from years of experience working in nonprofit advisory leadership and consulting positions. Please contact us to learn more about best practices and optimal strategies to help your organization build a path through this crisis and beyond.

CARES ACT: What’s in the Law for Nonprofits

April 1, 2020/in Empreinte News, Foundations, Nonprofits

Coronavirus Aid, Relief, and Economic Security Act

Empreinte Consulting provides strategic guidance and support on fundraising, charitable giving, and philanthropy programs for nonprofits by always staying abreast of current and relevant topics and industry news. With the COVID crisis impacting so many organizations, the CARES Act provides significant funding for governments, businesses, hospitals, schools, and social support programs, among many other things.

The National Council of Nonprofits outlines the key provisions of sector-wide interest to charitable nonprofit organizations. Among the provisions outlined:

Paycheck Protection Program Loans
Economic Injury Disaster Loans (EIDL)
Self-Funded Nonprofits and Unemployment
Charitable Giving Incentives
Employee Retention Payroll Tax Credit
Delayed Payment of Payroll Taxes
Economic Stabilization Fund for Mid-Size Nonprofits
And other significant provisions related to nonprofits

Read the full document from the National Council of Nonprofits.

Stay in the know with Empreinte Consulting by connecting with us on LinkedIn.

How Nonprofits & Philanthropists Can Adapt During COVID-19

March 19, 2020/in Charitable Giving, Empreinte News, Foundations, Fundraising, Nonprofits, Philanthropists

This is a unique time in our history as we are all adapting to a new way of living with COVID-19 in our communities. Nonprofit organizations are living in a world of uncertainty as they must cancel events and limit their interactions with donors. Philanthropic revenue is such a critical part of every nonprofit’s operational budget and there is no question that this virus will put a financial strain on several nonprofits. During this temporary shift in activity, the organizations that plan and strategize will prove to be the most effective moving forward. Ask yourself, will you be prepared to fundraise effectively once this is behind us?

It is easy to panic during these uncertain times and question what steps to take as an organization. However, this may present the perfect opportunity to assess your operations, develop a thoughtful strategic plan and create a clear message of need that will resonate with your donors. Looking inward during this time will allow you to engage your donors in a meaningful way in the future. Nonprofits that are organized, well run and impactful when using philanthropic dollars will continue to be the most appealing to donors and have the greatest impact on our community.

When we council our philanthropic clients, the first thing that we assess is the organizational efficiency of the nonprofits they are looking to support. What is your cost to raise a dollar? How well are you able to clearly articulate the need for philanthropic support and the impact it will have on your mission? Are your nonprofit leaders strategic, thoughtful and mission driven? These are critical questions that will determine whether a donor makes a gift to your nonprofit or chooses another organization. This is especially true for major and principal gift donors.

As an altruistic philanthropist looking to help a mission that is important to you and your family, how do you decide where to allocate your limited budget? This is a critically important question that may not always be easy to answer without proper guidance.

The consultants at Empreinte Consulting bring more than 100 years of collective fundraising experience and are positioned to partner with you during this difficult time. Whether you are a nonprofit looking to develop your strategy and determine how to engage donors, or the philanthropist and corporate leader looking to impact your community, we are here to help. Taking the time now to develop a plan will make all the difference in the world and ensure the greatest impact on our community.

#helpingthosewhohelpothers

Marc Misiurewicz

President

Empreinte Consulting, LLC

Can you afford NOT to invest in fundraising?

June 19, 2019/in Charitable Giving, Nonprofits

Every day, leaders of nonprofit organizations struggle with the same question…where do I invest our resources knowing that we have a limited budget? No matter how large or small your nonprofit may be, this question rings true. This is especially challenging as you consider how to invest donor dollars in your organization. The need to support mission-based programs exists every day. What about the operations? How does a CEO or Executive Director determine when it is appropriate to invest in the infrastructure and/or operations?

The answer lies in the potential return on that investment. I would argue that the greatest potential return from an investment within a nonprofit exists within Development. Fundraising has a quantifiable and justifiable return, yet many nonprofit leaders cringe at the idea of spending money to raise money. If I were to present you with a scenario where you could invest $.20 and receive $1.00, would you agree that is a good decision? Of course you would! Yet, when presented with the possibility of hiring Development staff, promoting a Development Officer to retain them, providing the proper database or administrative resources to your Development team which increases efficiencies, or working with a Consultant who has expertise in fundraising, the answer is generally NO.

There is a very transient nature within the Development industry as there are numerous opportunities for talented professionals across the country. A recent study conducted by Reeher, a Blackbaud company, showed that less than 50% of Gift Officers nationally raised $500,000 or more in 2017. The reason for this is that many GO’s have not been in their current position long. The average tenure for a Gift Officer is less than 3 years, yet the average time to secure a first major gift from a donor is 4.9 years. How do organizations expect to obtain major funding when Development staff are constantly changing, or lack the resources necessary to effectively fundraise? Imagine if organizations invested in Development at a level that caused higher retention, increased morale and provided appropriate resources to maximize philanthropic return. That is exactly what you find in the highest performing nonprofit organizations across higher education, healthcare and human services.

Whether you are considering a campaign, or looking to increase your philanthropic revenue, investing in Development is necessary. That can come in many forms and starts with a thorough analysis of your current operations and personnel, which is where Empreinte Consulting, LLC (www.empreinteconsulting.com) can help. Our years of expertise in fundraising coupled with our familiarity with best practices in high performing nonprofits, can position your organization to maximize philanthropic revenue while creating a sustainable process. At a time when nonprofits are under constant financial strain, an investment in Development can provide the return that will take your organization to new heights. Ask yourself…can you afford NOT to invest in fundraising?

Marc Misiurewicz

President

Empreinte Consulting, LLC

#helpingthosewhohelpothers

The Value of a Philanthropic Advisor

June 3, 2019/in Charitable Giving, Corporations, Foundations, Nonprofits, Philanthropists

As an altruistic philanthropist, you look to have the greatest impact possible on the missions you care about most. Giving of yourself is one of the most important and intimate things you will do in life. When making the decision to give of yourself to advance important missions, you often consult your lawyer, accountant, and/or investment advisor. For many of you—especially those of you with complex business needs—each advisor plays an important role on your professional “team”. They help ensure that you are making the best decision based on your personal situation. However, there is one additional subject matter expert that would help you tremendously…

A Philanthropic Advisor has skills that complement those of the other professionals who provide you advice on legal, tax, and financial matters. We have worked in nonprofit organizations and understand the power of philanthropy in a way that many will never know. If you are already giving to charity or considering a gift at some point in the future, connecting with a Philanthropic Advisor at Empreinte Consulting, LLC can help you create a thoughtful and personal giving plan to make a meaningful difference on the causes you care about most. When making a decision this important, why wouldn’t you want an expert guide in the process?

Here are six reasons to team up with a Philanthropic Advisor from Empreinte:

1. We know the options. Charitable giving can be a complex field. There are so many ways in which you can have an impact. Which way is the best for you? The Philanthropic Advisors at Empreinte Consulting are well-versed in the various giving vehicles and strategies that you may want to consider. Should you establish a family foundation or a Donor Advised Fund (or both)? A Charitable Remainder Trust or a Charitable Lead Trust? Our Philanthropic Advisors can help you evaluate these options and make smart, informed decisions.

2. We know the causes. In contrast to many financial service firms that offer Donor Advised Funds, Empreinte Consulting is staffed with experts who can provide you with information about the issues and organizations you are interested in supporting. Our experience working for nonprofits large and small provides us with a perspective that can be extremely valuable in your decision making. We will help you develop a philanthropic mission statement and guidelines for your philanthropic decisions. Whether you are passionate about education, healthcare or environmental conservation, our Philanthropic Advisors can help you vet nonprofits and make thoughtful choices about your giving to ensure the greatest impact.

3. We know the community. Our Philanthropic Advisors are connected to the local nonprofit sector. Through one-on-one meetings, donor events, and site visits to nonprofits, we can help you connect with local organizations that are doing innovative work, as well as like-minded donors and community leaders that align with your values. In addition to forging useful social connections, you may also discover opportunities to join more structured networks, such as funder collaboratives that team up to address specific community needs.

4. We are highly skilled goal-setters. Many philanthropists say that writing checks is easy. Does that sound like you? What is harder, they say, is crafting a giving plan that reflects their dreams for achieving positive change in the community. Our Philanthropic Advisors are experienced at helping people articulate their personal values and how those values influence their philanthropic goals. We can help you create a values statement for your giving, set a budget, and choose strategies that are both impactful and personally satisfying.

5. We help families give together. “Giving back” often means more than one donation, one day spent volunteering, or one decision to open a charitable fund. For many people, it’s a journey with many phases that they travel with relatives and loved ones. Empreinte Consulting is highly skilled at facilitating the conversations, which at times may be difficult, that help families come together to reflect, learn, and make decisions as collective philanthropists. This process also helps develop a philanthropic succession plan that ensures your legacy lives on.

6. We help maintain philanthropy as a priority. Between jobs, kids, volunteer obligations, and more, many people find that organizing their charitable contributions is an arduous task. We give you back your time and sanity. Our Philanthropic Advisors can help, making it easy for you to focus on the things you care about most while knowing your philanthropic plan is executed.

Philanthropy is one of the most important investment tools that we have at our disposal. Not only does it transform your life, but it forever changes the lives of others. Don’t feel as though you need to go on this journey alone. Empreinte Consulting is positioned well to guide you through the philanthropic process and provide our expertise to ensure you are fulfilling all your goals. Your investment in us will provide one of the most rewarding returns of your life. We would be honored to speak with you further to discuss ways in which we can partner to enhance our communities.

#helpingthosewhohelpothers

Empreinte Consulting, LLC
585-233-6341
[email protected]

How to Fundraise Effectively

February 27, 2019/in Charitable Giving, Foundations, Fundraising, Nonprofits

How Can I Fundraise Effectively?

Fundraising is often the foundation for many low- and non-profit organizations. It can be the difference between an entity thriving and folding. When done inefficiently, fundraising can be an utter waste of time and resources, but when done correctly, it can make all the difference. Here are five steps that you can take to make your fundraising a success.

1. Set clear expectations. One of the major issues businesses have when it comes to raising money is that not everyone is on the same page regarding expectations. In addition to knowing how much money you wish to raise (the amount you want after expenses are accounted for), it is important that you set up a well researched, thought out strategy in order to achieve your goals. These should be highly focused and take into consideration the organization’s long-term goals.

2. Budget. In order to keep a good hold on how much your organization is spending, every event necessitates a full budget, itemized by various expenses to be capable of holding the event. This includes things such as space rental, utilities, hired workers, food, and invitations. Your budget should also exist with your fundraising goal in mind. This is so that you end up raising more money than what is necessary to pay for the event. It is also good practice to budget for emergencies or other unforeseen issues.

3. Clearly define how the funds are to be used. No one wants to donate money when they don’t know where it is going, what it is to be used for, and how that use will help to propel the organization forward in light of its goals. Communicating an internal rate of return (IRR), which demonstrates how a donor’s money is moving the organization towards a sustainable lifespan, is effective for larger donors, who don’t wish to be approached again later on.

4. Define your target audience. Any plan is inefficient and often ineffective if it does not include a well-defined target audience. It is important to identify which group(s) of people you wish to attend. Your target audience could be anyone and everyone or a specific group of people (e.g. young professionals).

5. Assign the right tasks to the right people. There are several important roles that your team will undertake in order to make the event a success. These include:

Askers – These are individuals who understand the skill and timing associated with asking for donations.

Connectors – These are the individuals who are well-connected and can help to make valuable introductions.

Engagers – These are the relationship builders, who have the ability to communicate well and nurture relationships.

Stewards – These are the individuals who interact with, nurture, grow, and promote donor relationships.

It is most important to pair individuals with the positions that play most to their strengths and avoid their weaknesses.

While fundraising can be time-consuming and at times frustrating, when done correctly it can help to achieve goals and relieve financial pressures that may often arise. To learn how to most efficiently and effectively fundraise, it is a good idea to consider a consultant for your team. These individuals have the knowledge and experience necessary to make a huge impact on your organization, so that your organization can continue to make a huge impact on others.

Nonprofits

Stay informed with the latest news and insights on the nonprofit industry. Discover emerging trends, expert opinions, and success stories to support and elevate your nonprofit organization’s impact and growth.

Registration

Unlocking the Power of Outsourced Grant Work: Enabling Small Community-Based Organizations