Marketing & Communications Services

At the heart of every successful fundraising strategy is great storytelling. Donors are motivated by impact, and impact is demonstrated through the right combination of words, images, and experiences designed to make your audience FEEL something. That ‘feeling’ is what compels a non-donor to make their first gift, an occasional donor to become a monthly sustainer, and a mid-level donor to commit to a major gift. When marketing and development teams work cohesively, storytelling is at its best, and the benefits to the organization—and those it serves—can be extraordinary. By partnering with Empreinte Consulting, you’ll have access to development AND marketing professionals who understand how to achieve this kind of synergy.

Our team can assist you with any of the following marketing services:

– Comprehensive marketing assessment

– Storytelling: copywriting, photography, video, graphic design, animation, conducting research & interviews

– Marketing strategy: objectives, audience, strategies & tactics, budgeting

– Marketing communications: direct mail, e-blasts, newsletters, case statements, annual reports, brochures, invitations, ads, signage, promotional items, and more

– Website management: design & layout, content creation, form building

– Social media & digital advertising: strategy, content creation, paid/organic ads, influencer relations

– CRM/analytics: tracking & reporting of campaigns, SEO, website traffic, social/digital media, Google Alerts

– Customer experience: engagement strategies, measuring satisfaction

– Market research: surveying, predictive modeling/AI, online focus groups, defining audience personas, geographic analysis, peer benchmarking

Email: [email protected]