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      • Marc Misiurewicz
      • Pamela Ayers, MSW
      • Robert Stamp
      • Lauren Apt, MBA
      • Jen Adams
      • Betsy Bringewatt, Ph.D., MSW
      • Nan Burgess-Whitman
      • Amy D’Amico, Esq.
      • Ben Murphy, MS
      • Brad Schreiber, MS
      • Betsy Steehler
      • Luke Trader
      • Deborah Trimble, MS
      • Pamela White
      • Tricia Williams
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Brand Guidelines

Brand Guidelines

Introduction

Empreinte Consulting, LLC

Empreinte Consulting, LLC is a full-service philanthropic consulting firm that partners with nonprofit organizations, foundations, corporations, and individual donors to maximize their impact on the communities they serve. Our brand represents expertise, trust, and innovation, guiding clients through impactful and sustainable change. These guidelines ensure consistency across all brand touchpoints.

Brand Identity

Mission Icon
Mission

By sharing our collective expertise, we strive to empower our clients to maximize their impact from philanthropy.

Vision Icon
Vision

We will harness the power of philanthropy to affect positive change and create a better life for everyone in the communities we serve.

Values Icon
Values

Expertise
Integrity
Empathy
Humility

Logo

The primary logo consists of the wordmark Empreinte Consulting with a footprint icon. Empreinte, in French, means footprint. Just as a footprint signifies presence and movement, we believe in making a strong and lasting impact on the organizations and leaders we work with.

Empreinte Consulting Logo

Horizontal Logo

Empreinte Consulting Logo

Vertical Logo

Empreinte Consulting Logo

Left Aligned Logo

Empreinte Consulting Logo

Monochrome (Black) Logo

Use on a light background when color printing is not available.

Empreinte Consulting Logo

Monochrome (White) Logo

Use on a dark background when color printing is not available.

Empreinte Consulting Logo

Icon

Use for social media or in small spaces when the text Empreinte Consulting is used nearby.

Clear Space and Minimum Size
Logo Clear Space

Maintain clear space around the logo, at least equal to the height of the “E” in Empreinte. The logo should never be smaller than 1 inch in width for print and 100px for digital.

Logo Misuse
Distorted Logo

Do not stretch, distort, or rotate the logo.

Distorted Logo

Do not alter the colors or typography.

Distorted Logo

Do not add effects such as shadows or gradients.

Download Logo Pack (ZIP)

Color Palette

Primary Colors and Shades

Dark Blue

Hex: #3A4D5C
CMYK: 79-62-47-30
RGB: 59-77-92
Pantone: 7545C

Dark Blue Shades

Medium Blue

Hex: #6786A1
CMYK: 64-41-25-2
RGB: 103-134-161
Pantone: 7454C

Medium Blue Shades

Gold

Hex: #AA7C52
CMYK: 30-50-75-9
RGB: 170-124-82
Pantone: 4645C

Gold Shades

Light Brown

Hex: #EDE7DF
CMYK: 3-5-8-2
RGB: 238-231-223
Pantone: Warm Gray 1

Light Brown

Medium Brown

Hex: #BEAB9C
CMYK: 18-24-31-10
RGB: 190-172-156
Pantone: 407C

Medium Brown

Dark Brown

Hex: #735433
CMYK: 30-50-75-45
RGB: 115-84-51
Pantone: 469C

Dark Brown
Secondary Colors

Dark Charcoal

Hex: #222222
CMYK: 10-10-15-80
RGB: 34-34-34
Pantone: 447C

Light Grey

Hex: #F8F8F8
CMYK: 3-2-2-0
RGB: 248-248-248
Pantone: 427C

Typography

The brand typography ensures readability and a modern, clean aesthetic.

Digital/Web

Fjord One

Use for headlines, subheadings, and key messaging.
Download Fjord One

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Open Sans

Use for body text and detailed descriptions.
Download Open Sans

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

Print

Use for headlines, subheadings and key messaging in print collaterals.

Download FF Tisa

FF Tisa Showcase

Open Sans

Use for body text and detailed descriptions when a sans serif font is required.
Download Open Sans

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

FF Meta Serif

Used for body text and detailed descriptions when a serif font is required.

Download FF Meta Serif

FF Meta Serif Showcase

Imagery and Graphics

Empreinte Consulting’s visuals should reflect professionalism, collaboration, and impactful transformation.

Photography:

  • High-quality, natural lighting
  • Earthtones and muted colors
  • Clean, uncluttered backgrounds
  • A mix of photography representing business professionals in collaborative settings; strategic thinking and innovation in action; and communities served by non-profits

Icons and Graphics:

  • Use simple, flat icons with rounded edges.
  • Maintain a consistent color scheme (aligned with brand colors).
  • Avoid overly complex or decorative graphics.

These brand guidelines ensure Empreinte Consulting maintains a consistent, professional, and recognizable presence across all platforms. By adhering to these principles, we create a strong, cohesive brand that communicates trust, expertise, and innovation. For questions or more information regarding the Empreinte Consulting brand, contact [email protected].

New York Office:
1 Grove Street
Suite 217
Pittsford, NY 14534
(585) 551-1234

Naples, FL Office:
365 5th Avenue S.
Suite 201
Naples, FL 34102
(239) 330-2591

Fort Myers, FL Office:
9160 Forum Corporate Pkwy
Suite 350
Fort Myers, FL 33905
(239) 789-4706

Email: [email protected]

© 2025 - Empreinte Consulting, Rochester, NY | Accessibility Statement | Privacy Policy | Careers
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