– Acquisition, reactivation, upgrade & retention strategies
– Annual planning, goal setting & budgeting
– Audience selection, segmentation & tracking
– Brochures, signage, ads & other print solicitation pieces
– Building/enhancing your case for support
– Copywriting
– Demonstrating donor impact
– Direct mail & email solicitation best practices
– Giving circles & recognition societies: mid-level, loyalty, etc.
– Graphic design and printing services (outsourced)
– Mailing list preparation
– Micro-campaigns: GivingTuesday, employee, year-end, etc.
– Monthly giving / sustainer programs
– Multi-channel fundraising: strategy, execution, analysis & reporting
– Scaling your program to maximize ROI
– Stewardship & cultivation tactics
– Vendor sourcing & coordination
