How Nonprofits Can Master AI and Social Platforms for Donor Engagement

In a recent article published by the Rochester Business Journal, Ben Murphy, Senior Advisor, and Pam Ayers, Executive Vice President of Strategic Initiatives at Empreinte Consulting, explore what responsible AI for nonprofits looks like in practice and how digital tools can strengthen donor engagement without replacing human connection.

In How Nonprofits Can Master AI and Social Platforms for Donor Engagement, Ben and Pam outline a disciplined approach to digital adoption, covering AI governance, staff literacy, and the value of choosing fewer platforms and using them well. The article also examines how segmented communication, authentic storytelling, and collective fundraising partnerships can deepen donor relationships, and offers practical guidance for leaders working through board hesitation around new technology.