Giving Strategy

Nonprofit Giving
Strategy Consulting

Annual, Major, and Planned Giving

Build Stronger Donor Relationships and More Sustainable Fundraising Revenue

Healthy fundraising programs do not happen by accident. Growth starts with strong relationships, clear communication, and a plan that fits your organization. From the annual fund to major gifts to legacy giving, each part of your program supports long-term nonprofit success.

Empreinte Consulting helps nonprofits strengthen annual giving, grow major giving, and build planned giving strategies that support lasting mission impact. We help connect these efforts so they work together and support a stronger overall giving strategy.

With the right donor engagement, donor outreach, and fundraising planning, nonprofits can build trust, strengthen donor relations, and create more sustainable revenue over time.

Our Approach

A Connected Strategy for Every Stage of Giving

Empreinte brings a practical, relationship-focused approach to fundraising. We help nonprofit teams build giving programs that reflect their mission, donor base, internal capacity, and long-term goals.

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Strengthen Annual Giving

We help improve annual giving through segmentation, appeals, monthly giving, year-end giving, stewardship, and retention strategies that strengthen donor loyalty and recurring support.

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Grow Major Gifts

We support major giving through prospect strategy, donor cultivation, relationship mapping, and personalized engagement that helps move donors toward deeper investment.

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Build Planned Giving

We help organizations develop planned giving and gift planning strategies through legacy messaging, donor education, and legacy program development that encourages long-term commitments.

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Connect the Strategy

We look at how these efforts work together — from donor pipeline development to donor communications and donor stewardship — so your fundraising program becomes stronger, more coordinated, and more sustainable.

Together, these strategies help create a more connected giving program that strengthens donor relationships and supports long-term fundraising success.

Why Partner with Empreinte?

Practical Support for Stronger Giving Programs

Partnering with Empreinte means having an experienced, collaborative team by your side to help strengthen and connect your giving efforts. We bring:

  • Integrated Strategy: We help connect annual giving, major giving, and planned giving so your fundraising efforts work together instead of operating in silos.
  • Donor-Centered Planning: Our recommendations are rooted in stronger donor engagement, relationship-building, and long-term trust.
  • Tailored Guidance: We shape each fundraising strategy around your organization’s goals, donor base, and internal capacity.
  • Stronger Stewardship: We help improve donor stewardship, donor retention, and ongoing communication so supporters stay connected to your mission.
  • Action-Oriented Support: Our work is practical and usable, giving your team clear direction for implementation and growth.
  • Long-Term Value: A stronger giving program can improve fundraising performance today while building a more sustainable future.

Through a thoughtful partnership, Empreinte helps your organization move forward with greater confidence, stronger donor engagement, and a more sustainable fundraising strategy.

What You’ll Receive

  • 01

    Giving Strategy

    A clearer roadmap for strengthening annual giving, major gifts, and planned giving within your overall fundraising program.

  • 02

    Donor Insights

    Recommendations for donor pipeline, prospect strategy, donor segmentation, and engagement opportunities across multiple giving levels.

  • 03

    Messaging Support

    Guidance for donor-facing messaging, donor communications, stewardship touchpoints, and outreach that support stronger donor relationships.

  • 04

    Planning Tools

    Practical recommendations your team can use to improve execution, strengthen donor support, and build long-term fundraising growth.

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Beyond Giving Strategy

Related Services for Long-Term Fundraising Growth

Strong giving programs are often supported by broader fundraising systems and organizational planning. Empreinte also helps nonprofits strengthen related areas that support donor development and long-term fundraising success.

Explore our full capabilities:

Capital and Comprehensive Campaigns

We guide you from planning to launch, supporting case development, campaign structure, lead gift strategies, challenge grants, and donor engagement that inspires transformational fundraising initiatives.

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Grants Management

We support the full grant lifecycle — including research, proposal development, award management, compliance, and reporting — to help you pursue funding opportunities confidently and effectively.

Learn More

Our comprehensive services give your team the structure, guidance, and support needed to run effective nonprofit fundraising support programs and build momentum that lasts.

Ready to Strengthen Your Giving Strategy?

Empreinte helps nonprofits build stronger donor relationships, more connected fundraising efforts, and sustainable paths for growth across annual, major, and planned giving.

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Rochester, NY
255 East Ave., Ste 310
(585) 551-1234

Naples, FL
365 5th Avenue S., Ste 201
(239) 330-2591

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9160 Forum Corporate Pkwy, Ste 350
(239) 789-4706

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