The Generational Shift in Philanthropy: How Next-Gen Donors are Redefining Impact

In a recent article published by the Rochester Business Journal, Marc Misiurewicz, Founder and CEO of Empreinte Consulting, explores how a new generation of donors is reshaping philanthropy and what that shift means for nonprofit organizations.

In The Generational Shift in Philanthropy: How Next-Gen Donors Are Redefining Impact, Marc examines how Millennials and Gen Z are approaching giving differently, with a greater focus on causes, direct involvement, digital engagement, transparency, and measurable impact. The article highlights how nonprofits can adapt their fundraising and communication strategies to connect authentically with younger supporters while building relationships that can sustain their missions for years to come.