LORENA DELANCEY, MBA

Lorena brings three decades of marketing leadership to Empreinte Consulting, with deep expertise in brand and marketing strategy and multi-channel campaign development. Her career spans both non-profit and healthcare sectors, where she has built and revitalized brands, developed results-driven marketing strategies, and led successful campaigns that drive engagement and growth.

Prior to joining Empreinte, Lorena served as Vice President of Marketing & Development at EPI, where she spearheaded a full organizational rebranding and oversaw strategic marketing and development initiatives across three New York State regions. Her healthcare experience includes leadership roles at Crouse Health, Rochester Regional Health, and the University of Rochester Medical Center, where she directed system-wide marketing and brand management. She has successfully developed and launched integrated, multi-channel campaigns—leveraging digital, social, print, and broadcast platforms—to support clinical service lines, patient outreach, and organizational growth. Her early career in advertising and public relations agency settings provided her with broad branding expertise across corporate and institutional clients and honed her ability to translate complex missions into compelling marketing strategies.

Lorena holds an MBA from the Simon Business School at the University of Rochester and a Bachelor of Arts from Indiana University. A native of Milan, she maintains her Italian roots through her love of cooking. She also enjoys traveling, spending time outdoors, and practicing yoga.