Lollypop Farm set out to enhance its facilities and expand its life-saving work across Greater Rochester — an undertaking that would require a comprehensive campaign. Before moving forward, the organization needed to determine whether a campaign of that scale was viable, and whether its development team had the data, tools, and capacity to lead one successfully.
In September 2021, Empreinte Consulting partnered with Lollypop Farm to conduct a feasibility study confirming the viability of a comprehensive campaign. From there, Empreinte provided end-to-end support — leading data analysis and prospect management, training Lollypop Farm’s development team, and stepping in directly as the organization’s Campaign Advisor. With a validated strategy and a well-prepared team in place, Lollypop Farm launched a capital campaign in January 2022 with a goal of raising $15 million over five years.
Lollypop Farm surpassed its goal, raising more than $20 million in just three years. The campaign turned the vision of enhanced animal care facilities into reality, benefiting the entire Greater Rochester region. Beyond the funds raised, it stabilized the organization and enabled team expansion — ensuring Lollypop Farm can continue its vital mission for years to come.
“Empreinte Consulting filled every need within the agreed-upon contractual price, and I believe we would not have been as successful without their guidance.”
Lollypop Farm’s dedication to improving the lives of animals, combined with their strong community support, has enabled them to achieve remarkable milestones. Empreinte Consulting’s partnership has played a crucial role in this success, helping Lollypop Farm surpass their fundraising goals and transform their facilities and operations. This collaboration has not only stabilized Lollypop Farm but also empowered them to continue their mission with greater impact.
Together, Empreinte and Lollypop Farm have ensured a brighter future for the animals and communities served.
Schedule a complimentary initial consultation to discuss your goals, challenges, and opportunities – and explore how a more strategic approach to fundraising and campaign planning can help your organization better serve its community.
