Tricia Marsherall

Database Management and Event Coordination

Tricia Marsherall is the Founder and President of Marsherall Partners, LLC which she launched in 2016 to help small businesses and nonprofits to maximize their resources to achieve better results.  She empowers organizations to grow their fundraising efforts through sustainable best practices. Tricia specializes in identifying inefficiencies in operations and creating solutions to streamline workflow.

Her decade of experience working with fundraising databases and software – such as Raiser’s Edge, Donor Perfect, Greater Giving, and Salesforce – enables her to effectively identify operational inefficiencies and implement solutions. This knowledge is complemented by her ability to develop standard operating procedures, train employees on best practices, and measure return on investment for processes that are implemented.

Throughout her career, Tricia has helped raise more than $2.2M through special events. She has experience planning every kind of event – from intimate donor appreciation events to galas with several hundreds of attendees. Additionally, she has experience developing, producing, and analyzing annual appeals, annual reports, and newsletters. She also manages the strategy and content for social media accounts.

Prior to starting Marsherall Partners, LLC, Tricia served as vice president for Happier at Home, LLC, where she oversaw day-to-day operations and was responsible for marketing, budgetary, and strategic decisions. She held similar responsibilities in her previous role as manager of Advancement Services for Jewish Senior Life of Rochester. She also served as the development and communications coordinator at Pluta Cancer Center.

Tricia lives in Rochester with her husband, Drew. She enjoys travel and cooking. She is dedicated to serving her community, which she does as a member of the board of directors for Medical Motor Service and Christopher’s Challenge. She is also a member of Leadership Rochester’s Class of 2016.